Meet Dana

Dana Lynch, wardrobe consultant Hello! I’m Dana Lynch, a certified image consultant, wardrobe consultant, fashion consultant and personal stylist.

No matter which title you choose, I’m only concerned with your end result. Over the past 10+ years I’ve been in business, I’ve worked with attorneys, mortgage brokers, real estate agents, CPA’s, financial planners, successful entrepreneurs, and countless other professional women helping them create wardrobes that help them feel confident and create ease and more success in their lives.

If you’ve ever watched the television show “What Not to Wear,” and said to yourself, “that’s what I need, but gosh, they’re kind of mean,” I can assure you, I understand it can be intimidating to open your closet to a complete stranger and promise you’ll get my help with your wardrobe along with gentle care and respect you deserve.

If you don’t read anything else on this page, here’s what I want you to know:

  • I’m not out to judge you!
  • I’m really nice and value our relationship.
  • You can expect complete honesty and objectivity from me, delivered in a friendly, tactful way.
  • Working together will be fun, but we’ll get the job done!
  • And no matter what you think, I promise I won’t laugh at your closet…unless you want me to!
I’d love to connect with you! Schedule your introductory consult, so we can get acquainted,
get your questions answered and see if working together makes sense.


My history as a Denver image consultant

Dana Lynch as a child Here’s where it all started!

Check out the red purse (I had matching red shoes!). Okay, I didn’t really put this outfit together, but I do remember learning to coordinate my clothes from my mom at a very young age.

While she taught me the basics of clothing and fashion, I pursued and hold a Bachelor of Science degree in Textiles and Clothing and Fashion Merchandising from Colorado State University.

During and after college, I worked in retail sales, management, buying and outside sales for many years, but the thing I always loved best was helping customers put together outfits that made them smile and feel great!

From the moment I first learned about image consulting and personal shopping as a career, I knew it was what I wanted to do for the rest of my life. And I also knew I wanted to become an expert in my field, so I studied image at the Conselle Institute of Image Management and have gained certification from the Association of Image Consultants International, where I keep up continuing education units.

I absolutely love networking and connecting with women! I’ve been member of The Alliance of Professional Women for numerous years, serving on both the board and the executive committee.