What Clients are Saying

“I now look younger, prettier and have a wardrobe that works for me”

Working with Dana has given me the confidence to know what looks good on me and what is appropriate to wear in various situations!   

I have an apple shape that was hard for me to dress, and after years of living and working in jeans and bulky sweaters, I desperately wanted flattering, stylish and appropriate clothes!

Dana is a joy to work with!  She’d both kind and encouraging! She listened carefully to what I wanted and the types of things I do for work and fun.  

She then helped me go through my existing wardrobe to find the items that fit my lifestyle already. I had so much more than I thought!  

After that, we went shopping!  She had clothes in my size and colors already waiting and ready to try on which made shopping so much more enjoyable.   We discussed fit, colors, and shape, which was really fun and helpful! She encouraged me to try on styles that I had never considered before and that looked awesome on me! 

Dana also found wonderful people who helped me with skin care, makeup and hair so that I look polished and pretty and appropriate for my lifestyle! Everyone was so helpful and encouraging!

I now look younger, prettier and have a wardrobe that works for me with clothes that I really like! 

When an unexpected meeting with headquarters came up, she helped me create perfect, polished business outfits.  I went to the meeting totally confident in how I looked! That new found confidence also helps me feel comfortable and at ease in social situations, knowing that I look good and am dressed appropriately.

Annette Primrose, Geologist

“Dana found items for me that I wouldn’t have picked out for myself.”

I’d rather be on a trail or dog walk, working in my garden, crafting a new recipe…doing anything or being anywhere than at the mall shopping on a sunny afternoon (rainy day, in a snow storm). But, having reached “a certain age” and gained weight/changed shape in recent years, I felt it was time to re-evaluate the cacophony of miscellaneous pieces my wardrobe had become – hand-me-downs, consignments store pieces, discount store drive-by impulse buys and lots of leggings. So many leggings. And many things that simply don’t fit – or work – anymore.

Having recently read a book about capsule wardrobes, I decided to invest in my wardrobe – and myself – by seeking out Dana’s assistance in securing some anchor pieces.

It was helpful to have Dana in my home to review not only my clothes by also my space. I felt like she worked hard to understand my personality and how my style reflects it. Putting together a Pinterest board of my style not only helped Dana but also was a good exercise for me.

When I met Dana to shop, I was delighted to find a dressing room full of pieces she had already shopped for me. Dana has an eye for identifying not just whether something fits but why it does or doesn’t. She also found items for me that I wouldn’t have picked out for myself. Thanks to Dana, I have the basics that I need to anchor and accent my new capsule wardrobe.

Amy Malcom, Oncology Nurse

testimonial for Dana LynchYou’ve made my life easier!

I can’t put into words how happy I am with the investment I made for your services for wardrobe consultation and development! You are a godsend! Your help with my wardrobe has already made my life MUCH easier—whether it’s just here at my home office or when I’m attending meetings out of town. I really appreciate your assistance!

Martha Brown, Large Business Owner

“Putting together an outfit in the morning is no longer a chore.”

Fashion and clothing has never been my thing – there are so many other ways I would rather spend my time! Yet there came a time in my career when I realized that to be viewed as a top tier professional, I needed to walk into a room in a more commanding way, including my clothing. I was looking for a way to look put-together and professional, while still being my happy self, and Dana made that both easy and fun!

Putting my outfit together in the morning is no longer a chore, and I don’t second-guess my shoes or accessories. The outfits just work. I look and feel great, and get compliments on how “put-together” I look. I also love that Dana isn’t afraid to express an opinion – if something just isn’t flattering on you, she’ll tell you, while also suggesting a piece that would be a better choice.

Samantha L., Non-profit management

“Dana is stunning with the jewelry. She does it all!”

Kathy L., Sales Executive

“I would highly recommend you invest in yourself.”

I have worked with Dana for a couple of years, and I now have a closet of clothes that I love and therefore I wear them all! It’s great having variety, and my book of outfits is so helpful when putting together my outfit for the day. Dana is fun to work with, honest (in a very nice way), and really knows her stuff! I would highly recommend you invest in yourself and work with Dana – it will make getting dressed (and feeling great about you look) a breeze.

Chris S., Chief Financial Officer

“I immediately made sure to get on Dana’s calendar.”

37700_1542781933146_6712486_nI love Dana Lynch! It’s been a few years since I’ve worked with her because once we put together my what’s appropriate to wear for 40+ mom of 3 and still reflect my style wardrobe, life didn’t really change.

After making a transition from a 26 year career in the fitness industry to a high visibility position with a major non-profit, I knew my wardrobe was not going to be 80% workout gear anymore. I immediately made sure to get on Dana’s calendar. It was fun working with Dana to get clothing that balanced out my closet a bit more. If you have any wardrobe goals for 2016, Dana would be a great person to contact.

Joy Murphy, from fitness professional to non-profit advocate

“Dana has cured my shopping blues.”


5I had one of those birthdays with a zero at the end. I had also built a successful business and felt like how I showed up did not match the quality of my work and my personal style.   Add to that I always felt I was missing the “girl gene” for shopping and picking clothes. I knew something had to change and I did not know how to fix it on my own. Thank goodness for Dana! Dana has taught me so much in such a short time.

Her approach to learning about me and my style was fun and got us to my desired look quickly. I get to look more professional while keeping my laid-back style. Now when I walk into a client’s office I know my style matches my work and that makes me more confident.

It was also a huge relief to have Dana help me cull my closet. I used to dread looking in there but now it is a treat… junk is gone and I have all sorts of great options from which to choose. I believe “Dr. Dana” has cured my fear of shopping. I feel like I have the tools and knowledge to go forward and shop with confidence. I can highly recommend putting Dana on the job. Thanks Dana!

Jo Mattoon, Coach and Consultant