What It’s Like to Shop With An Image Consultant

I’m so excited to be out shopping…in stores, again!!! Yesterday was my first client-shopping trip since the covid-19 lockdown. Originally, I was going to tell you all about it, but then I thought you might be more interested in hearing what shopping with me is like from my client Jo Mattoon. So I decided to interview Jo and here is that interview: Dana Lynch: Jo, you told me you were extremely nervous before our first shopping trip. Can you tell us why and a bit more about that? Jo Mattoon: I was so nervous! I remember sitting in my car [..] read more

Dislike shopping? No worries, I got ‘cha

A good 99% of my clients tell me they don’t like shopping. One woman even told me she’d rather have a root canal than go shopping. Wow! I’ve loved shopping ever since I was a little girl, but I can relate to you “non-shoppers.” You see, as a personal stylist and personal shopper, I like shopping for CLOTHES (and of course, shoes and accessories.) But quite honestly, it’s the only kind of shopping I like. Take me to a nursery to shop for flowers, and I’ll walk around and look at all of the gorgeous flowers, but I’m not confident [..] read more

Shop Online Like a Pro!

Do you hate online shopping? Or do you just have bad luck with your purchases? I realize not everyone is shopping right now, but you know me…always an optimist, and I know things are going to get better. If you are doing some online shopping here and there, you’ll appreciate these tips. As stores are starting top open up in a few parts of the country, what I’m hearing is that the selections in the brick and mortar stores are very slim. So we may be forced to online shop whether we like it or not, so… Here are 3 [..] read more

Live Your Bliss Feeling Stylish and Put Together

If you’re feeling stuck with your wardrobe and just not sure where to begin to get out of your frustration and overwhelm…you’re in the right place! Recently I had the pleasure of being interviewed by Marisa Huston on her podcast, Live Blissed Out.  It was great getting to know her as we discussed all things style  from developing your personal style to creating a fantastic wardrobe to dressing professionally. We also talked about some really concrete, easy action steps you can take to get started. Get out of your overwhelm and into your bliss! In this podcast, you will: Get [..] read more

Shop like a Pro & Create a Wardrobe that Works

With the Olympics going strong, I’ve been watching a lot of sports lately and got to thinking… I’ll be the first to admit it. I’m not what you’d call athletic. I’ve certainly never been accepted onto any team. Although I’m a pretty fearless skier, the U.S. Olympic Committee definitely isn’t calling. On the other hand, I know that if shopping were ever a sanctioned Olympic sport, I’d be the captain of the team. Well, the U.S. team anyway. And we’d have the most stylish uniforms ever, lol! Now I know what you’re thinking, “This woman must be crazy! Shopping isn’t [..] read more