personal branding

What’s Your Zoom Brand?

Published by Dana Lynch Leave a comment
What’s Your Zoom Brand?

What are you wearing on your Zoom meetings? Are you showing up as the brand you’ve worked so hard for? Or are you falling into the “it doesn’t matter what I’m wearing, I’m at home” category? Recently I’ve been having lots of calls with friends and clients on Zoom trying to take a temperature on what work is like for them since they’re working from home. What they’ve been sharing with me is that they’re on Zoom calls all day with others who are coming to their calls VERY, VERY casual. One friend even told me she had a guy [..] read more

Personal branding from the inside out

Published by Dana Lynch Leave a comment
Personal branding from the inside out

You’ll be surprised to hear me say this, but… What’s on the inside is what really counts. I mean the term image consultant may conjure up the idea that I help women create an image or perhaps a visible false façade that simply has to do with looks or the outside. Nothing could be further than the truth! As the premier wardrobe and image consultant in Denver, Colorado, when I start working with a client, one of the first things I’ll ask is “How do you want to feel in your clothes?” I also find out what people already know [..] read more