“Dana has cured my shopping blues.”
I had one of those birthdays with a zero at the end, I had also built a successful business and felt like how I showed up did not match the quality of my work and my personal style. Add to that I always felt I was missing the “girl gene” for shopping and picking clothes. I knew something had to change and I did not know how to fix it on my own. Thank goodness for Dana! Dana has taught me so much in such a short time.
Her approach to learning about me and my style was fun and got us to my desired look quickly. I get to look more professional while keeping my laid-back style. Now when I walk into a client’s office I know my style matches my work and that makes me more confident.
It was also a huge relief to have Dana help me cull my closet. I used to dread looking in there but now it is a treat… junk is gone and I have all sorts of great options from which to choose. I believe “Dr. Dana” has cured my fear of shopping. I feel like I have the tools and knowledge to go forward and shop with confidence. I can highly recommend putting Dana on the job. Thanks Dana!
Jo Mattoon Before
As Jo mentions in her testimonial, after achieving great success in her consulting business, she recognized her image hadn’t caught up to the great work she was doing. She wanted a wardrobe and look that would help her feel confident at all times and have enough variety for her whole life.
While Jo wanted to show up more professionally, she didn’t want to lose her true sense of self. Our very first order of business was to create Jo’s style recipe.
Jo’s Style Recipe Ingredients Included:
- Playful/fun
- Sleek/sophisticated
- Polished
- Unique
- Quality
Armed with her style recipe, we went through Jo’s closet and easily edited out anything that didn’t showcase her style recipe. The next step was for me to pre-shop. I hit the stores and found a great variety of clothes, shoes, and accessories for Jo’s professional life and casual needs as well.
You can see from the photo that Jo has beautiful blue eyes, so we chose the bright blue sweater and necklace to bring them out that much more!
We chose the lightweight, black, flared skirt to add a little more visual weight to her inverted triangle figure to help her balance her body even more. Another factor in our choice was that while still professional, this skirt is far more fun and fit her style recipe far better than the ubiquitous black pencil skirt!
I helped Jo choose the brick and aubergine outfits for several reasons. First, she loves the colors; second, we were able to build several business casual and casual outfits with the color scheme; and third, the colors look absolutely amazing with her hair!
As you can see, with an adjustment to the convertible sweater and a different necklace, she was able to create a completely different look and feel with the same exact pieces.
