Personal branding from the inside out

Substance with style

You’ll be surprised to hear me say this, but…

What’s on the inside is what really counts. I mean the term image consultant may conjure up the idea that I help women create an image or perhaps a visible false façade that simply has to do with looks or the outside.

Nothing could be further than the truth!

As the premier wardrobe and image consultant in Denver, Colorado, when I start working with a client, one of the first things I’ll ask is “How do you want to feel in your clothes?”

I also find out what people already know about her, and we work to bring that out through her appearance even more. Next we consider what she wants others to know about her. Most often it’s something any one of us would feel silly or boastful actually saying out loud. In other words, we’re considering what non-verbal messages she’d like the clothes to send out about her.

Yet another question is, “What do you want to be known for?”

Is this all starting to sound familiar? Yes, we’re talking about personal branding!

Clearly we don’t stop here with questions and things to consider, but our end goal is to come up with a style recipe or personal style statement that takes into account how you want to look, feel and then be perceived in your clothes.

And it’s absolutely critical that your outer visual brand completely match up with your inner brand or who you really are.When you get the two inner and outer components completely intermeshed, you’ll feel more confident, and you’ll be able to tell the world how accomplished and successful you are all without having to SAY a word.

There’s no incongruence between how you look and who you are. And no matter where you are in your career, people recognize you as credible and successful and suddenly whatever your goals are, whether it’s being chosen for a project you really wanted; or simply getting buy in on your ideas—everything seems to come to you with more ease when you’re showing up looking like your true self.

If you’d like to start exploring your personal brand and learn what the non-verbal cues you need to get your outer visual brand match up on par with your internal self, be sure to schedule your free consultation today.  I can’t wait to help you on your way toward being unstoppable!


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