Cost Per Wear Formula

In today’s age of post consumerism, the concept of cost per wear is more important than ever. In my chapter from Image Power, Shop like a Pro & Look like a Million Bucks, I offer the tip that you should only buy what you love. Certainly you’re not going to love your clothes like your children, pet or significant other, but let’s look at the concept a little closer. You want to spend time with your loved ones. So it should be with your clothes that you love. On the other hand, when you buy clothes that you’re only luke warm about, you won’t be as excited to wear them. Back to the cost per wear equation—when you wear something to death, your cost per wear is very low, even if you spent a lot of money on it. Consider the following:

A $10 top you may wear once = $10 per wear
A $100 top you may wear 20 times = $5 per wear
a much better value

“Go for clothes that become your friends, so when you open your closet you smile.”

-Diane Von Furstenberg

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